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Researchers say those who look for happiness in the almighty dollar may end up short-changed. Locke and his colleagues at the University of Maryland in College Park explored the prime factors that drive the desire for money among college students and business professionals.

The researchers focused on three related studies they conducted, which involved more than 500 university business students and 145 entrepreneurs. All were surveyed on their aspirations for wealth and their general sense of well-being.

The researchers were then able to isolate 10 major reasons why people seek to make money, including security, ability to support a family and to increase purchasing power, pride, leisure time and freedom. Respondents also wanted to be able to behave more impulsively and charitably, to show off,'' and to overcome self-doubt.

The researchers described these motivations as being a function of one of three things: a negative desire to socially compete and acquire power over others; a positive desire to meet life needs and achieve a measure of success; or a more-or-less neutral desire to have the freedom to do as one pleases--whether that be to shop until you drop or give it all away to a charity.

The Journal of Personality and Social Psychology (2000;80:959-971) noted that those who sought money based on negative motives seemed to have a lesser sense of well being, according to the researchers. However, those dreaming of wealth based on positive motives neither harmed nor helped their sense of self worth.