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Findings in a survey of over 6,000 people around the region by a Singapore-based health food manufacturer has shown how Western dietary supplements have replaced traditional supplements such as ginseng and bird's nest for many Asians.

People in the region spend an average of more than $18 U.S. dollars each a month on minerals and vitamins with Singapore and Hong Kong people spending the most. Singaporeans spend $24.20 U.S. dollars a month on supplements, followed by people in Hong Kong ($22.40 U.S. dollars), Taiwan ($20.30 U.S. dollars), Malaysia ($17.30 U.S. dollars), China ($15.60 U.S. dollars) and Thailand ($11.90 U.S. dollars).

Knowledge of supplements and their benefits varied widely, however. Chinese people scored most highly with a 91 percent knowledge rating, despite buying relatively few supplements. Researchers found people in Hong Kong were more likely to give up one kind of supplement quickly and switch to another on the basis of advertising and promotion.

As reported in Healthy News (Aug 2001), Chinese customers on the other hand were more likely to stick with a supplement and take it on a daily or regular basis, indicating they spent less but spent carefully.

Information provided is courtesy of and compiled by the Academy of Anti-Aging Research.